There’s no doubt that video is taking over. Although marketing predictions for each year always state that we need to gear up for “the year of video,” don’t be tricked into thinking video is just a marketing fad. We don’t think it’s a fad and it hasn’t been a fad, and we highly recommend it to all our pay-per-click advertising clients. Video should be crucial to your overall marketing strategy.
Considering that YouTube is the second largest search engine in the world only to Google, you’re definitely missing out if you’re not using this popular video platform to promote your product or service to potential customers.
To get started:
- Create a Google Ads account and learn how both the targeting methods and ad formats work, since YouTube ads are run through this platform.
- Promote something based on your audience’s interest — using a model that combines display keywords and in-market lists — to find people who are showing purchasing behaviors.
- Broaden your targeting placements, and expand as you collect initial results.
Granted, setting up a YouTube advertising campaign can be tricky if you’ve not got much experience with the Google Ad platform (formerly known as Google AdWords), but it’s not impossible. Take your time when getting started and don’t try to rush things.
Now that you’ve selected the perfect YouTube advertising format for your product or service, it’s time to think about the overall creative of your video, which is often referred to as one of the most important aspects of your entire campaign.
Creating a video that’s enjoyable to watch is the basis of any successful YouTube video campaign. After all, you can’t expect to see results if you aren’t encouraging people to listen to whatever you’re saying.
We couldn’t chat about YouTube ads without giving a few tips about improving your channel overall!
When you’re advertising on this platform, it goes without saying that your channel needs to be spot on. Inviting your audience to subscribe to a video channel with only one or two videos won’t give the best first impression, but a few simple optimization tweaks to your channel could help you to see more conversions almost instantly.
YouTube advertising has the power to transform your entire video marketing strategy, so there’s no reason why it couldn’t become your business’ largest customer acquisition channel.
Remember to focus on quality, and always strive to improve your ad rate. Increasing the volume of people you’re engaging through your ad content is key. You can’t expect to see results if they’re not sticking around to watch it!