What is an XML Sitemap and why is having one important for SEO, and are they still relevant for SEO in 2020? Good question! Think of your website as a house and each page of your site as a room. You can think of an XML Sitemap like a blueprint for your house – making it super easy for Google, the proverbial home inspector of the web—to quickly and easily find all the rooms within your house. XML Sitemaps are important for SEO because they make it easier for Google to find your site’s pages—this is important because Google ranks web PAGES, not just websites.
There is no downside of having an XML Sitemap and having one can improve your SEO, so we highly recommend them.
XML Sitemaps are especially important if:
- You have pages on your site created dynamically (e.g. some e-commerce sites)
- Your site is not well-structured or well-linked (internal links)
- Your site has few external links or is new (a newly developed site just set “live”)
- Your site is large and/or has lots of archived content that may not be well-linked
Got any questions regarding creating an XML sitemap, we are here to help.