Design Trends: Our favorite fonts right now!

Fonts matter. Fonts can portray different types of messages, evoke emotions, and give a professional vibe to your website and marketing collateral. These are just some of the ways you can make your website successful. One of the things I look for in a font is a variety of weights. These can add visual hierarchy and style to your content.

There are endless options for beautiful premium fonts on the web. For companies that can afford them, they’re great options to add uniqueness to the company brand. Before downloading a premium font, check the font founder’s website to see how the font is permitted to be used based on the license (i.e., personal or commercial or both).

Personally, Google Fonts are superior because it’s free and easy to download the desktop and web versions. If one agency designs a brand style guideline package, it’s easy to hand that style guide off to another agency or internal person, as opposed to purchasing a premium or subscription font. Free fonts are great to use when you are experimenting with different design trends and font styles to find what works best for your brand.

Our favorite fonts right now are:

With 14 different font weights, Nunito is a well-balanced sans serif font with rounded edges. Its four font weights include regular, regular italic, bold, and bold italic. This font works well anywhere on your website, from headlines to paragraph copy, and pairs well with sans serif fonts such as Roboto.

Inspired by the geometric fonts of the 1920s, Josefin Sans includes 10 font weights and styles to choose from and works great in headlines or large text with a creative flare. The kerning, or space between letters, is wider than other fonts to make up for the more narrow letters.

Arvo is a geometric slab serif font that includes four basic weights (regular, regular italic, bold, and bold italic). According to Google Fonts, Arvo is an Estonian name that is not widely used for boys today. In the Finnish language, Arvo means “number, value, worth.” Arvo is a great font to use when you want to call out certain letters, such as in logos or headlines, with its stylized serifs.