We think of brand and logo as interchangeable terms, however, although a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.
With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.
If you’re working to develop your first brand identity for a client, or you’re doing this for your own business, it’s important to first understand what a brand is and what it takes to create one. Unfortunately, it’s not as easy as giving the business a name and plastering it on everything.
Originally, the term “brand” was used for referring to the mark that cattle ranchers “branded” on their cattle, the idea of a brand has evolved to encompass much more than just a name or a symbol.
Your brand, a vital part of your brand identity, is defined as a name or a type of product manufactured by a particular business.
Let’s break it down.
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
Here is how to create an effective brand strategy…
- Research your audience, value proposition, and competition.
- Design the logo and a template for it.
- Integrate language you can use to connect, advertise, and embody on social media.
- Know what to avoid.
- Monitor your brand to maintain its brand identity.
If you need help creating your kick-ass brand, contact us. We are here to help.