For the past few years, schema has gained a following among SEO professionals as a legitimate optimization strategy to gain the all-important answer boxes and rich snippets in position zero of the search results.
At its core, schema is a foundation for markup data that allows search engines to better understand location-based structured information like addresses, dates of events, phone numbers, and other information.
This foundation is then used in rich snippets, video carousels, and the like, and also displayed in neat card-like arrangements in an attempt to make search results more appealing to the user experience.
With schema markup, it is necessary to first plan out your structure so that it complies with Google’s guidelines. Then, these steps:
- Look up your needed schema data type on the schema.org website.
- Get the local information for the page you wish to include schema markup on and gather up all the code you wish to use.
- Code your schema entities.
- Test your code via Google’s Structured Data Testing tool.
- Crawl and test your schema markup in Google’s Search Console.
- Monitor results of this implementation on an ongoing basis with entity results reporting.
Rinse, and repeat.