What are your goals for the remainder of 2019, and for 2020?
If it involves any of the following:
Get More Traffic. Get More Leads. Grow Your Business.
…you can bet that you’re going to need to improve upon your digital marketing strategy.
The path to greater customer acquisition
Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program to assist you with that.
Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.
Digital marketing can be daunting, but at its core is pretty self-explanatory — it’s marketing using digital tools. Digital marketing is about the type of methodology under which we USE those tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.).
At Onyx Digital, we tailor a unique digital marketing strategy for your business, but we’ll explain further how we have built up our goals and strategy over time.
Our plan breaks into three critical parts:
- Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media.
- Convert More Leads – We drive qualified traffic to our website, and our goal is to convert the traffic from an anonymous website visitor to an identifiable lead.
- Close More Sales – Leads are no good if they don’t close. We empower our sales team with tools and data to support them close more of the leads we send.
Onyx Digital tackles digital marketing via a digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting more leads.
Here are some of the digital marketing tactics we employ:
- Search Engine Optimization (SEO)
- Content Marketing (Blogging & Article Writing)
- Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
- Email Marketing
- Social Media Marketing
- Pay-Per-Click (PPC) Marketing
- Video Production
- Website Design A/B Testing
- Landing Page Strategy
- Call-To-Action Strategy
- Link Building/Earning
- Infographic Design
- Marketing Automation
- Lead Nurture Strategy
- Public Relations (PR)
How can Onyx Digital structure a digital strategy for my business?
The program is executed on a monthly retainer basis. After an initial research and planning phase, Onyx Digital provides you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition, and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.
We have weekly, bi-weekly, or monthly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting, we also review the following month’s plan (broken into a monthly calendar of tactics).
Part of our mantra is that we strongly believe in being transparent and we hold ourselves accountable. We believe that “what you cannot measure, you cannot improve.” So we measure and provide comprehensive reports every month. These reports will detail our progress towards your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed and even phone calls to your sales number.
How much is this going to cost me?
A typical digital client works with Onyx Digital on a monthly basis and invests between $3,500 and $24,500 per month into their digital marketing program. The investment level determines how many hours per month are available to execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to get to them.
Take your business to new heights with a custom digital marketing strategy, executed by Onyx – inbound experts, contact us today.