Detroit based social media and inbound marketing experts

SOCIAL MEDIA

At Onyx, we understand social media is a key component of community management endeavors among leading brands. This is where we can ignite new conversation, analyze the chatter about your brand and direct your audience to initiatives that will pique their interest and keep them engaged. By creating content that moves beyond brand impressions and into community engagement, your brand becomes more authentic in the eyes of your audience which grows your relationships.

Ready for the next step?
Contact us today for an assessment of your current digital strategy, and let’s see how we can work best together to help you grow.

Social media strategy that drives leads and creates engagement.

DELIVERING METRICS
THAT MATTER

Your customers are interacting with your brand 24/7, sharing experiences on social networks, blogs, and community pages. Are they singing your praises or inciting a virtual mob? Onyx ensures the success and well-being of your brand in the digital world. 

AT ONYX, WE BELIEVE
IN IN PUSHING BOUNDARIES

At Onyx, we understand that the goal is not to “keep up”, but to come first. That’s where our expertise comes in. We use data and insights to give you a digital presence that attracts customers.

How do we do this?
We leverage multiple channels to create a unified digital presence.

HOW WE GET YOU RESULTS

1

STRATEGIZE

Your brand identity should be stamped on all you do. Branding is one of the most important ingredients to the success of any business. It tells customers who you are and distinguishes you from your competitors. We strategically pour your identity into the social media creative in a way that produces concepts that will resonate with your target audience and make you stand out among even the largest crowd.

To make the most of branding efforts, we focus our attention on the brand’s identified target market. 

2

ANALYSIS

The next step is when we analyze the current social media landscape for you business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, reputation analysis and website traffic metrics. Onyx also develops a comprehensive persona report for your targeted audience. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your history of posting to determine what strategies have worked well in the past.

3

CREATIVE

We are a team of graphic designers that are dedicated to creating unique visuals for social media publication. We also have an experienced team of videographers, photographers and editors to help make your content come to life. Images speak a thousand words and video speaks a million in the world of social media. Our creative process for social media involves enhancing your existing content with graphic design, and also creating 100% original designs of our own. All the creative we produce will convey your brand message, which should be at the heart of everything your business publishes on social. Our Social Media Management “standard” package includes 20 non-video creatives per month. (one post per business day) We also create custom social media packages to suit your creative needs.

 

OUR PROCESS

ANALYZE
STRATEGIZE
DESIGN / DEVELOP
ACHIEVE RESULTS

OUR SERVICES

BRANDING
WEB DESIGN
DIGITAL MARKETING
MARKETING AUTOMATION
CONTENT STRATEGY & SEO
SOCIAL MEDIA

OTHER

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