Brand awareness has never been more important. Building a strong brand identity isn’t just a great idea – a solid strategy directly impacts your bottom line. 70% of buying experiences are based on how the customer feels they are being treated. Therefore, it’s vital to have a unique, branding experience to achieve a loyal customer base.
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Contact us today for an assessment of your current digital strategy, and let’s see how we can work best together to help you grow.
Branding: Where all your marketing efforts come together
LEADS TO A GREATER ROI
With our process outlined below, it is imperative to have a solid brand awareness strategy, coupled with active data collection and analysis, that leads to an increase in a brand’s marketing ROI. Targeting highly-specific audiences can result in improved engagement, increased brand loyalty, and a higher number of direct sales, and creating strong brand recall in past, current, and prospective customers can lead to improved brand engagement. Finally, making social customer engagement a priority can help brands actively find loyal brand ambassadors who are interested in telling their vast networks about their favorite brand. In short, with dedication and strategic targeting, building a brand awareness strategy can result in an increased ROI.
AT ONYX, WE BELIEVE
IN IN PUSHING BOUNDARIES
At Onyx, we understand that the goal is not to “keep up”, but to come first. That’s where our expertise comes in. We use data and insights to give you a digital presence that attracts customers
How do we do this?
We leverage multiple channels to create a unified digital presence.
HOW WE GET YOU RESULTS
At Onyx, we know brand awareness strategies should continue to focus on capturing the attention of current customers. These customers can be identified as those individuals whom have shown an interest by visiting the company website, reading company announcements, or otherwise indicated an intent to purchase.
To make the most of branding efforts, we focus our attention on the brand’s identified target market.
We strongly recommend retargeting. Retargeted ads are a type of digital display ad that “retargets” a user who has visited your website or interacted with a digital asset. Using digital retargeting, especially in display ads, can stimulate brand recall and encourage prospects to come back to your site.