With our process outlined below, it is imperative to have a solid brand awareness strategy, coupled with active data collection and analysis, that leads to an increase in a brand’s marketing ROI. Targeting highly-specific audiences can result in improved engagement, increased brand loyalty, and a higher number of direct sales, and creating strong brand recall in past, current, and prospective customers can lead to improved brand engagement. Finally, making social customer engagement a priority can help brands actively find loyal brand ambassadors who are interested in telling their vast networks about their favorite brand. In short, with dedication and strategic targeting, building a brand awareness strategy can result in an increased ROI.