MARKETING AUTOMATION
Onyx expertly crafts email campaigns and automated marketing to re-engage prospects and nurture leads across multiple channels with proactive emails and triggered messaging. Robust marketing automation systems power sales and marketing way beyond traditional email. Goal-oriented implementation maximizes the results and your bottom line.
Ready for the next step?
Contact us today for an assessment of your current digital strategy, and let’s see how we can work best together to help you grow.
WE THRIVE AT THE
INTERSECTION OF SALES AND MARKETING
Meaningful human interaction should be the core of all your digital conversions with potential customers. Automated marketing should assist your company goals and strategy instead of sending emails for the sake of sending emails, often with little to no results. At Onyx, we evolve our clients from simple newsletter senders into sophisticated marketers, drastically increasing performance and ROI.
AT ONYX, WE BELIEVE
IN IN PUSHING BOUNDARIES
At Onyx, we understand that the goal is not to “keep up”, but to come first. That’s where our expertise comes in. We use data and insights to give you a digital presence that attracts customers
How do we do this?
We leverage multiple channels to create a unified digital presence.
HOW WE GET YOU RESULTS
1
ESTABLISH
At Onyx, we nail your mission. During this step, we define your business’ overall mission and objectives first – your digital marketing and lead generation must fit into your overall plan.
2
EXPAND
You don’t have to (and shouldn’t) go into the planning period in the dark. Allow Onyx to analyze your digital marketing strategy’s past success and failures, and refocus on setting the best KPIs for your business.
3
ENHANCE
Don’t let the planning take away from the people you’re trying to reach. At this point in the strategic planning, we already know who your audience are
We are going to put your audience at the heart of your digital marketing strategy, cater to their emotional needs and satisfy their deepest desires. How? Through the creation of well fleshed out and well thought out personas, of course.
4
ENGAGE
At Onyx, we create a plan, but we don’t necessarily stick to it. But, but, what do you mean?’ Before the panic sets into the most organised of digital marketers let me explain…your plan is never going to be perfect from the outset. Not every assumption we make is going to be correct.
We take a lot of time to tailor a carefully constructed plan based on a set of insightful assumptions and analysis you still can’t predict exactly how your customers will behave. It is, therefore, essential to continuously measure and monitor the performance of your digital marketing strategy and to quickly change elements where needed.
