At Onyx, we create a plan, but we don’t necessarily stick to it. But, but, what do you mean?’ Before the panic sets into the most organised of digital marketers let me explain…your plan is never going to be perfect from the outset. Not every assumption we make is going to be correct.
We take a lot of time to tailor a carefully constructed plan based on a set of insightful assumptions and analysis you still can’t predict exactly how your customers will behave. It is, therefore, essential to continuously measure and monitor the performance of your digital marketing strategy and to quickly change elements where needed.