The next step is when we analyze the current social media landscape for you business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, reputation analysis and website traffic metrics. Onyx also develops a comprehensive persona report for your targeted audience. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content and copywriting. If your business is already established on social media, we will analyze your history of posting to determine what strategies have worked well in the past.