So, what’s vlogging anyway?
In case you’ve been under a rock for the past decade, video blogging or vlogging is when you make a video and post it on the internet with the intention of getting a response from viewers. In most cases, blogs are done in a series where the blogger will put out one blog per week, or per month on a particular topic.
There are no real rules for vlogging. You can make a vlog about anything you want. The important thing is to pick a topic that you are passionate about and can stick with. A vlog isn’t much of a vlog with just one episode.
Most people simple create a YouTube account and have their own channel to post vlogs to. Others create a full, separate website. YouTube is the easiest way to pick up viewers quickly; it’s tougher to work with a separate website and gather the traffic to make your vlogging worth your time.
So, is vlogging worth my financial and time commitment?
When approached as a business, YouTube is an excellent decision. It has unlimited growth potential, the platform itself has a huge reach, and there are endless ways to monetize a channel. YouTube also allows you to create a brand much easier than a lot of other platforms. Subscribers become loyal to your channel and want to watch every latest upload. This makes them more likely to purchase merchandise, watch ads, or click on affiliate links.
Growing a business on YouTube also creates the opportunity to expand into new ventures. Take Casey Neistat for example. He started to become successful by creating content and went on to sell a company he made called Beme for $25 million. Not bad! PontiacMadeDDG is another good example of this. He used his platform and popularity to break into the music industry and become a hip hop artist. Many other vloggers are beginning to take this route, too.
So, we argue that video blogging is worth your time, and energy. If you need assistance with your overall video strategy, hit us up. We are happy to help.