Whether your a contractor struggling with qualified traffic or getting quality leads from your website, Onyx Digital wants to help.
With new lead generation service agencies popping up what seems like every day, we wanted to share some tips that you could do yourself (and if you don’t want to do it yourself, we can help grow your business).
Create a modern, and functional website, or optimize your current site
Your website is the first impression of your digital marketing plan. When you run an online marketing campaign, you drive people to your site. It’s essential that you have a great website so you can keep these leads on your page longer.
This top marketing idea for contractors focuses on updating and modernizing your website. People will judge your business based on your website’s appearance. If you want to make a positive first impression with your audience, you must invest in your website’s design.
You want to choose colors that reflect your business. Color choice is important because it helps you build brand recognition with your audience. Your audience will associate your color scheme with your business, which helps generate better brand recognition.
On that note, be consistent with your design choices. Use the same font styles, the same style of images, and the same colors on your site. Consistency is key for building brand recognition.
Drive valuable traffic to your site through search engine optimization (SEO)
People are constantly conducting searches every day, looking for information, businesses, and products. People are searching for a construction business like yours, so it’s crucial that you optimize your listing to appear in front of these potential buyers.
To start optimizing your site to appear higher in the search results, you must invest in search engine optimization (SEO). SEO is the process of improving your website’s ranking to appear higher in search results, which helps you reach more relevant leads.
If you want to appear in search results related to your industry, products, and services, start by choosing the right keywords. Keyword selection is an important part of SEO because it influences which search results feature your website.
When you conduct keyword research, focus on long-tail keywords. These are keywords like “contractors in Harrisburg, PA,” “commercial flooring contractors,” or “construction companies in Harrisburg, PA.”
Your keywords help your website appear in relevant search results. If you want to display in the right search results, you must choose relevant keywords that help you appear in those results. A flooring contractor, for example, wouldn’t target keywords related to roofing contractors.
There are other optimizations you can do to help improve your site’s ranking. You can improve page speed, user design, and navigation, for example. All these factors contribute to a positive user experience, which helps keep leads on your page longer.
When leads spend more time on your page, it sends a positive signal to Google that your page is relevant. You’ll improve your page’s ranking because Google will believe that your page is relevant to the results and should be seen by more people.
Set up your free Google My Listing
When users conduct searches for local businesses, Google compiles a list of local companies that fit that user’s search. These results appear in a box, known as the local SEO 3-pack.
It’s a list of three businesses that fit the user’s search query best, based on their search and proximity to the company’s location.
Connect with your prospects by nurturing them on social media
Social Media is one of the best advertising and marketing methods for contractors. This is one of the few methods that allow you to connect with your audience directly. By investing in social media marketing, you can deliver content to your audience and interact with them.
To start using social media marketing, choose your social platforms. There are many popular platforms you can use, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You’ll want to use networks that your audience frequents the most to ensure you reach them.
Once you choose your platform, you can start posting content. The platform will determine the type of content you can post. Some platforms allow for a variety of content, while others focus on specific types of content, like photos or videos.
We hope these tips have been helpful, and if you would like a complimentary site or SEO audit, contact us.