Why does web design matter?

One of the most crucial aspects for a businesses success is good website design. Good web design can be the one thing that pushes you above or pulls you below your competition. A professionally designed web site (or web page) can influence how many site visitors stay on your site.

In 2019, websites are essentially the new storefronts and first contact points for an increasing number of businesses and brands. Make a bad impression, and you lose a potential conversion. Make a good one, you gain a customer. Make a great impression, and you can potentially gain and keep a customer for life.

It starts with a web design that has a beautiful, easy-to-use, responsive user-interface. This simply means that visitors can find what they are looking for quickly and easily. Specifically, how you present your text and visual content, and the experience your users get.

So, let’s break down what you need to know about good website design!

When you design and develop your website – or have us do it for you, put your marketing message front and center.  Use no more than five words to communicate a clear problem that you solve for your customer or the desired outcome your customer will get from your product or service.

For example, we rock at optimizing and building sites, SEO, content, and inbound strategy – among other tactics and we list what makes us tick front and center.

Other considerations – Does your website make it clear to the reader the value that they can get from your products and services? Are the benefits of what you have to offer clear? Or is it simply a list of products or services, with a list of features and specifications and a price tag, with no description of how your potential customers can benefit from it?

Good web design means thinking about the best ways to give your customers the most enjoyable experiences and give them the value and the benefits that your products and services offer. The easier and more enjoyable you make interacting with your business, the more inclined they’ll be to stick around and see what you’ve got.

What’s good for your client is ultimately what’s good for you!